Back to School Season Witness a Rise in Tech Spending
The back to school shopping season is predicted to show a 12 percent increased spending on tech products and accessories by over 59 percent of Americans, as compared to the last year. The overall spending is expected to hit $18.5 billion this year, as per the study titled "Role of Consumer Tech in Back-to-School Shopping", conducted by the Consumer Technology Association (CTA).
The study also finds that about 60 percent of back-to school shopping takes place in the month of August. Portable memory devices (71 percent), a basic calculator (55 percent), and headphones (52 percent) are the three items topping the consumers' wishlist. Laptops (44 percent) takes the sixth position among the items that attracts consumer's interest.
The report found that nearly half of the back-to-school shoppers plan to shop at an online retailer, but almost all shoppers (95 percent) would still prefer going to the physical stores to complete their shopping.