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15Jun2016

Google India’s Digital Educative Initiative, Internet Saathi : Transforming Lives of Village Women

 

Google India's digital educative initiative, Internet Saathi, which was started in 2015, has been changing the lives of many women in the rural villages of Dholpur district in Rajasthan. 

"The usage of the internet among women in India is lower than most countries in the world. Only one-third of India's online users are women. This gender disparity of internet user base was the big concern that we wanted to address," said Sapna Chadha, marketing head of Google India.

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The key reason for the low adoption of Internet among women in rural India was the lack of sufficient awareness. The initiative was started under the Helping Women Get Online campaign by Google.

"We launched an initiative called Helping Women Get Online that was aimed at encouraging women to use the Internet in their daily life," Chadha told.

Google aims to bridge the gender divide in technology through Internet Saathi. The education programme includes an awareness module in addition to training modules that teach women how to use the Internet.

"I never had the opportunity to read a newspaper at home. With the Internet, I can now access news of the whole world. I also helped my husband set up his own business by collecting information from the Internet. My attempt is to educate women so that they can earn their livelihood," said Gayatri Devi, who has been a 'saathi' since November 2015.

 

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